Focus. Light.
Canvas is a highly successful start-up that has enjoyed double-digit growth since their founding in 2020. They’ve managed this explosive growth with one product: the Canvas Light. As their business grew during the pandemic they knew that they needed to broaden their product line beyond one light and a few accessories to continue to expand and build their business in the social media creator space.
We joined forces with Canvas when the founder, Stuart Jones, was thinking seriously about evolving his company with new products. This evolution included the addition of a product in a new lighting category and upping the general design refinement of Canvas’ offerings.
The Focus Light fits nicely into Canvas’ line-up as a product that can create studio-quality lighting in a small form factor. It's built with a flexible armature for a multitude of angles, three light level settings, three light temperature settings, a slot for slides with background effects called a "Gobo", and the ability to blend into the user's environment as a beautiful desk lamp when the light is not in use.
Services for Canvas:
Trend Analysis
Innovation Development
Creative Direction
Color, Materials, and Finish
Industrial Design
Mechanical Engineering